At Rivyo, we’ve always believed that customer reviews are just the beginning of a stronger, more connected brand experience. Over the years, we’ve helped 1000+ of Shopify merchants to build credibility and drive conversions through authentic product reviews. However, our community continued asking us the same question:
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“How can we keep those happy customers coming back?”
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After listening closely to your feedback and understanding the changing needs of eCommerce brands, our team got to work on a solution that goes beyond just collecting reviews. Today, we’re beyond happy to introduce one of our biggest updates yet:
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Introducing the Rivyo Loyalty Feature, a powerful new way to reward your customers, encourage repeat purchases, and boost your store’s long-term growth.
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This feature is more than just points and perks, it’s about creating a personalized shopping experience that keeps your customers engaged and appreciated. Whether you’re running a small Shopify store or managing a high-volume DTC brand, Rivyo Loyalty is designed to help you build meaningful, long-term relationships with your customers.
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In this blog, we will explain to you through what the new Loyalty feature is, why we built it, how it works, and most importantly, how it can help grow your business.
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Let’s know more about it.

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What is the Rivyo Loyalty Feature?

The Rivyo Loyalty feature is a powerful tool designed to help e-commerce businesses build stronger relationships with their customers and drive repeat purchases. Integrated within the Rivyo app, which primarily focuses on collecting and showcasing customer reviews, the loyalty feature allows businesses to reward their customers for various actions, fostering a sense of appreciation and encouraging long-term engagement.

The Rivyo Loyalty feature allows you to reward your customers with points for completing valuable actions across your store. These actions can include:

• Submitting a product review
• Making a purchase
• Referring a friend
• Sharing your store on social media
• Creating an account or subscribing to your newsletter

With this new feature, you can easily create a personalized loyalty program that aligns with your brand’s goals, tone, and audience. You’re in complete control: choose how customers earn points, set redemption rules, customize the rewards they can unlock, and even customize the visual design to match your brand identity.

Rivyo Loyalty Features to Keep Customers Coming Back

Loyalty programs that reward behavior see up to 80% higher retention, Rivyo loyalty brings that power straight to your Shopify store. Here's what makes it stand out:

Customizable Points System

Set up a flexible rewards structure where customers earn points for valuable actions like purchases, product reviews, referrals, and more. You control the rules—reward what matters most to your brand.

Review-Based Rewards

Supercharge your review collection by offering points for every product review submitted. This not only boosts trust but also encourages customers to interact post-purchase.

Referral Program Built In

Empower your customers to spread the word. Reward both referrers and their friends with customizable incentives, helping you grow organically through word-of-mouth.

Flexible Redemption Options

Let customers redeem points for discounts, exclusive products, free shipping, or even store credit. Set redemption thresholds, limits, and expiration periods with full control.

Branded Loyalty Widget

Keep the experience on-brand with a fully customizable loyalty widget. Match the design to your store’s theme for a seamless customer journey.

Insightful Loyalty Analytics

Access a powerful dashboard that tracks customer participation, points earned/redeemed, and overall ROI of your loyalty efforts. Make data-driven decisions in real-time.

Seamless Integration with Rivyo Reviews

No need for third-party tools. This feature works in perfect harmony with your Rivyo review workflows, turning every customer interaction into an opportunity for engagement and reward.

How Rivyo Loyalty Benefits Your Shopify Store

The new loyalty feature in Rivyo is a strategic tool designed to help you grow faster, retain more customers, and build a stronger brand on Shopify. Below is a breakdown of the core business benefits you can expect when you activate and leverage Rivyo’s loyalty system:

1. Increase Repeat Purchases with Smart Incentives

It's nice to get a first-time customer. However, real revenue is found in encouraging them to return again and time again.

Rivyo Loyalty allows you to reward customers for every activity, resulting in a continuous engagement process. Customers are more likely to return when they know they will receive points for every purchase they make, even if they are not actively seeking for something.

2. Collect More Reviews, Faster

Most Shopify merchants struggle to gain regular reviews, despite having one of the most powerful conversion tools.

With Rivyo’s Loyalty feature, you can reward customers for leaving reviews, adding photos, or rating products. This gives customers an extra reason to engage after their purchase and helps you build social proof effortlessly.

3. Boost Customer Lifetime Value (CLV)

The more value your customers see in each connection with your store, the longer they will remain loyal.

Rivyo helps you keep clients engaged after the transaction by awarding points for a variety of behaviours (not just purchases). Customers that receive rewards tend to spend more over time and are more emotionally invested in your business.

4. Turn Customers into Brand Advocates

Great brands are not established only via marketing; they are driven by satisfied customers who spread the word.

With Rivyo Loyalty, you can reward shoppers for:

• Referring friends
• Sharing your products on social media
• Engaging with your store during special campaigns or seasonal events

These methods help expand your reach organically, using the power of word-of-mouth.

5. Reduce Your Dependence on Discounts and Ads

Too many brands rely on heavy discounts and ad spend to bring customers back.

A loyalty program shifts that dynamic. Instead of offering constant sales, you’re offering value through points, creating a system that encourages shopping without eroding your profit margins.

You also rely less on paid marketing because loyal customers are cheaper to retain than new ones are to acquire.

6. Unlock Actionable Customer Insights

With Rivyo’s loyalty dashboard, you’ll gain visibility into:

• Which rewards are most redeemed
• What actions drive the most engagement
• Which customers are your top performers

These insights allow you to fine-tune your campaigns and double down on what works best.

Seamless Integration with Existing Rivyo Tools

The best part? You don’t need to install or manage multiple apps.

The Loyalty feature is fully integrated with your existing Rivyo app, meaning:

• You manage reviews and rewards in one clean dashboard
• Loyalty points can be automated with your review request emails
• No third-party integrations required

It’s an all-in-one review + loyalty platform built to simplify your marketing workflow.

How to Get Started with Rivyo Loyalty

Launching your loyalty program with Rivyo is quick, easy, and doesn’t require any technical skills. Here’s how you can activate it and start rewarding your customers in minutes:

Step 1: Update or Install Rivyo

Make sure you're using the latest version of the Rivyo: Review & Loyalty App from the Shopify App Store. If you haven’t installed Rivyo yet, get it here.

Step 2: Navigate to the Loyalty Dashboard

Once inside your Rivyo dashboard, you'll see a new “Loyalty” tab in the navigation menu. Click it to access your loyalty settings.

Step 3: Set Up Your Reward Rules

Define how and when your customers earn points. You can reward actions like:

• Submitting a product review
• Making a purchase
• Referring a friend
• Following you on social media

Choose the point values for each activity and create rules that align with your business goals.

Step 4: Customize Your Loyalty Experience

Make your loyalty program feel like an extension of your brand:

• Add your store’s colors and logo
• Customize messaging and point labels (e.g., “coins,” “stars”)
• Set up how customers will redeem points (discounts, free items, etc.)

Step 5: Go Live and Start Engaging Customers

Click Activate to launch your loyalty program. From there, you can:

• Track performance with built-in analytics
• Monitor redemptions, top referrers, and review-to-reward conversions
• Optimize your setup based on customer behavior

Who Can Benefit Most from Rivyo’s Loyalty Feature?

Rivyo’s Loyalty feature is designed for Shopify merchants of all sizes who want to go beyond just collecting reviews and start building real customer relationships. It’s perfect for:

Growing DTC Brands Looking to Build Repeat Business

If you’re running a direct-to-consumer store, every repeat customer is gold. Rewarding customers for reviews, purchases, and referrals helps keep them coming back without spending more on ads.

New Shopify Store Owners Starting from Scratch

Don’t wait to build loyalty. Launching a loyalty program early can help you create a base of dedicated customers and gather social proof through reviews from day one.

Established Merchants Who Want to Boost Retention

Already have steady traffic and sales? Now’s the time to increase your Customer Lifetime Value (CLV) by turning one-time buyers into long-term fans with a reward system that feels natural and engaging.

Niche Stores with High-Engagement Communities

If your store thrives on customer interaction like niche fashion, beauty, wellness, or pet products this loyalty system amplifies that connection by giving people a reason to engage, share, and stay.

Marketers & eCommerce Managers Focused on ROI

Want better returns on your acquisition efforts? With Rivyo’s loyalty system, you get more reviews, repeat purchases, and referrals all in one dashboard, with clear performance analytics.

Final Thoughts

Your customers already love your products, now it's time to give them a reason to come back. Rivyo's new loyalty feature allows you to reward your biggest customers, establish lasting relationships, and transform each interaction into a long-term success.
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By rewarding key actions like reviews, purchases, and referrals, you are not only providing benefits, but also creating deeper connections that fuel long-term growth. It's an easy yet effective technique to convert one-time customers into loyal brand advocates.
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With Rivyo, you now have everything you need: social proof through reviews and customer retention through loyalty all in one place.
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Ready to boost engagement, repeat sales, and brand loyalty?
Enable the Loyalty Feature and start rewarding your customers today!