How Zavya Jewellery Boosted Growth and Trust with Rivyo

Company: Zavya Jewellery (Rubenzo Lifestyle Pvt Ltd)

Industry: Everyday Fine Jewellery, Luggage, Leather Goods

Website: https://www.zavya.co/

Industry: Jewellery

Company Background

Zavya Jewellery entered the Indian fine jewellery market in 2021 with a focus on 925 sterling silver jewellery priced between ₹1,000–₹5,000. By combining certified quality, elegant design, and skin-friendly materials, Zavya positioned itself as an everyday luxury brand.

While the market was promising, Zavya faced the same challenge many premium Shopify stores face: building trust with new buyers online. Jewellery is an emotional purchase, and customers want reassurance before placing orders. Zavya needed a scalable solution to display authentic, verified reviews.

Challenge

Before Rivyo, Zavya’s store performance showed strong traffic but lower conversion rates. Many visitors left without purchasing, mainly due to lack of social proof.

• Conversion rate: 1.2%
• Customer hesitation: High, especially from new visitors
• Review collection: Manual and inconsistent, with only a handful displayed

Zavya needed a way to showcase customer trust at scale, boost average order value, and make product pages more persuasive.

Solution: Rivyo Product Reviews

Zavya integrated Rivyo into its Shopify store. The app gave them:

• Automated review collection via post-purchase emails.
• Verified star ratings and customer photos displayed across product pages.
  
• Import tools to bring in reviews from other sources.
• A smooth dashboard for moderation and management.
• 24/7 support from Rivyo’s team for setup and troubleshooting.

This meant Zavya could turn real customer voices into social proof without adding heavy manual work for their team.

Results After Adding Rivyo

Within months of using Rivyo, Zavya’s store performance shifted dramatically.

How Rivyo Drove This Growth

1. Boosted Conversions: Shoppers browsing Zavya’s jewellery could now see 5-star reviews, product photos, and detailed buyer feedback. This made them more confident to purchase higher-value items.
2. Higher Order Value: Review-driven trust encouraged shoppers to buy sets or multiple pieces instead of single items. Bundled purchases grew more common once customers saw others doing the same.
3. Faster Review Collection: With Rivyo’s automation, Zavya went from 50 scattered reviews to 1,500+ authentic ones. This created a powerful cycle: more reviews → more trust → more sales.
4. Customer Retention: Reviews with positive feedback reinforced Zavya’s quality promise, leading to repeat purchases and loyalty.
5. Reliable Support: Whenever Zavya’s team needed help, Rivyo’s support stepped in fast. Zavya highlighted this as a major factor in their testimonial: “Excellent features and very prompt customer support team!”

The Impact on Business Growth

By 2024, Zavya scaled to ₹30 crore ARR, with over 50% of revenue from their own website. Reviews became a key driver of direct sales growth, especially in the premium jewellery segment. Rivyo didn’t just add stars on product pages; it directly contributed to higher conversions, repeat purchases, and customer confidence.

Conclusion

Zavya Jewellery’s story shows the real impact of reviews on Shopify growth. Before Rivyo, they struggled to turn traffic into sales. After Rivyo, they achieved:

• 68% jump in monthly revenue
• 67% higher conversion rate
• 30x increase in review volume

For Zavya, Rivyo became more than a review app. It became a growth engine, helping them scale from early-stage brand to a ₹30 crore ARR business.

If you want your Shopify store to follow the same path, try Rivyo Product Reviews today.