May 30, 2025
Every Shopify store works hard to attract new customers. But once a customer makes a purchase, the real question becomes: how do you keep them coming back?
Customer Lifetime Value (CLV) is the total amount a customer is expected to spend with your business over time. Improving this value means your store earns more from each customer while spending less on acquiring new ones.
One proven way to increase CLV is by rewarding customers for staying connected with your brand. In this blog, we’ll explore how a Shopify store used Rivyo Loyalty to boost customer retention, encourage repeat purchases, and increase long-term revenue. You’ll learn what worked, how it was implemented, and how you can apply similar strategies to your own store.
If you're looking to build stronger customer relationships and improve long-term performance, this case study will give you practical insights to get started.
Customer Lifetime Value (CLV) is one of the most critical metrics in eCommerce, yet it’s often overlooked by growing Shopify stores. At its core, CLV tells you how much revenue you can expect from a single customer throughout their entire relationship with your brand.
Think of it this way: attracting a customer might cost you $20 in ads, but what if that customer only buys once? You’ve barely broken even. However, if that customer returns multiple times and refers to friends, their lifetime value skyrockets and so do your profits.
CLV = (Average Order Value) x (Purchase Frequency) x (Customer Lifespan)
For example, if your average customer spends $50 per order, buys 4 times a year, and stays with you for 3 years, their CLV is:
$50 x 4 x 3 = $600
That’s $600 of potential revenue from just one customer.
The store in question wasn’t struggling with traffic, it was getting decent traffic from social media and ads. The challenge was that only 1 in 6 customers ever returned for a second purchase, and average order value was underwhelming. They needed a strategy that made existing customers stick around, spend more, and engage with the brand.
By implementing Rivyo Loyalty, they created a multi-layered loyalty experience. Below are the key strategies that helped turn first-time buyers into loyal brand advocates.
The foundation of their program was a simple and clear points-based system:
This created an incentive loop where customers earned rewards not just for shopping, but for engaging with the brand at multiple touchpoints.
A major driver of organic growth came from the referral system:
This turned loyal customers into brand promoters and added a cost-effective, high-converting acquisition channel.
To further boost loyalty, the store introduced a tiered VIP program that rewarded increased spending:
These tiers created a sense of progression, encouraging customers to buy more frequently to unlock better perks
Customers received personalized rewards for birthdays and account anniversaries—turning transactional relationships into emotional connections.
These special touches increased customer retention and created surprise-and-delight moments that customers remembered.
The store set up automated emails through their marketing platform to:.
These email touchpoints kept the loyalty program top-of-mind and helped maintain consistent customer engagement.
After implementing Rivyo Loyalty, the store saw remarkable improvements across key performance metrics:
Launch your program with a clear, easy-to-understand points structure. Reward customers for everyday actions like:
Word-of-mouth is powerful and free. With Rivyo Loyalty, you can incentivize referrals by rewarding both the sender and the receiver.
Example setup:
Introduce exclusive perks as customers spend more. This gamifies the shopping experience and motivates buyers to level up.
Connect Rivyo Loyalty with Rivyo Review and reward customers for writing reviews. This drives two major benefits:
Use automated emails to maximize program participation and reward redemption:
Promote your loyalty program everywhere:
Rivyo Loyalty’s analytics dashboard lets you monitor:
In today’s competitive eCommerce world, acquiring new customers is only the first step, retaining them is what truly drives long-term growth. That’s why increasing Customer Lifetime Value (CLV) should be a top priority for any Shopify store looking to scale sustainably.
With Rivyo Loyalty, you're not just offering rewards, you’re building meaningful relationships with users. By engaging customers through points, referrals, and VIP perks, you create consistent touchpoints that bring them back again and again.
The most successful brands are the ones that turn everyday transactions into lasting loyalty. Rivyo Loyalty makes it easy to do just that, by turning happy customers into repeat buyers and brand advocates.
If you're ready to grow smarter and retain more, it's time to put loyalty at the heart of your strategy.
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